MediaStudio will participate at the new edition IAB Forum Milano 2010: the most important national event on digital and interactive communication. On 3 and 4 November, the MIC (Milano Convention Center) will become "The Web Is": center of conferences, workshops and meetings that will be the leitmotif of the latest IAB Forum.
In these two days dedicated to new trends and innovations in online communications, will be present the most important Italian and international experts: from Chris Anderson (editor Wired US), to Domenico De Masi (sociologist of new media). Certainly interesting and of great impact the debate promoted between Lorenzo Sassoli de Bianchi (President of UPA) and Diego Masi (President of Assocomunicazione): the importance of the Web for brand and corporate promotion. In the two days will be addressed: e-mail marketing, search marketing, video advertising and web TV, web analytics, social media and digital PR. An important edition that aims to unravel, and enrich, the untapped potential of online communication.