DIGITAL COMMUNICATION AT THE TIME OF THE CORONAVIRUS
Digital communication is the set of activities for the production and dissemination of content, such as text, images, video and audio, through the use of digital technologies: computers, smartphones and tablets among the most used.
This type of communication is personalized and targeted, with a precise target in an environment where communications and relationships are reticular with the aim of stimulating interaction between users.
The emergency situation COVID-19, which has upset Italy and beyond, has changed the working relationships and communications between people, changing the relationships at a global level.
In order to be able to move forward and cope with this difficult moment, which has forced everyone to change their habits, confining ourselves within our homes, new and effective strategies have been developed, rediscovering the great advantages that ICT Technologies can give (Information and Communications Technology).
The use of the Internet has also changed during this period. Indeed, we are witnessing the growth of the digital market, taking into account the achievement of sustainable socio-economic goals, maintaining employment at pre-crisis levels and improving the quality of life, giving tools to address the many problems that have arisen in recent months.
Many companies have organized themselves and have chosen SMART WORKING to carry out their activities remotely. In this climate of emergency, the possibility of working from home has allowed to decrease the infections, contain the spread of the virus and maintain stable the level of productivity.
In this period the instruments that have had greater impulse are:
COMPANY SITES: to maintain the level of communication on the characteristics of a company;
SOCIAL NETWORK: essential to keep users up to date and make customer care;
DIRECT E-MAIL MARKETING: for effective and fast professional communication.
We must not forget, however, the importance of using these tools to encourage socialization among people, given that at this time it is reduced and limited.
This form of isolation to which we are all forced leads us to use digital communication to seek contact between people. An example are all social networks such as Facebook, Instagram and Twitter and platforms such as Skype and Apps that allow you to make video calls and group chats.
Not only in the private sphere, but also through these technologies, the school world benefits by organising distance lessons and allowing students to continue the course of learning so abruptly interrupted.
The Internet is boundless and gives many advantages to those who use it, but at a time like this, there is a risk of exceeding the amount of information that is often not carefully considered. For this reason you must always pay close attention, searching and identifying sources that are reliable. This phenomenon, now more widespread than ever, is called infodemic.
It is essential to use with intelligence these powerful tools that we have at our disposal and to exploit the advantages they offer in a perspective of improving the current conditions in which our country finds itself.
Mediastudio helps companies to grow, offering 360,000 solutions for their communication, using digital communication tools, focusing their core business on 3 specific areas: web services, 3D design software and multimedia and mobile applications.